In March 2011, ICANN finally approved the creation of the .xxx domain extension for usage. After several years of debate and ongoing controversy, the domain name is now in the pre-reserve stage, and it is administered and managed by ICM Registry. The idea behind the .xxx domain name is that it will be easier for parental control software to filter out adult material simply by blocking access to a single top level domain. As many people know, adult material freely pervades the search engine results even for keywords that are generally innocuous. Anything that reduces the possibility of children coming in contact with such material is beneficial.
Although your company many not be related to the adult industry in any way, it is still important for your to register your .xxx domain name. The primary reason for this is brand integrity. One of the ways adult webmasters drive traffic to their websites is by incorporating the name of a well known brand into their website. If the brand’s actual name is available on the .xxx extension, you can be certain someone will register it and use it to host material you may not want to be associated with. If your brand name is protected by a trademark, you do have legal recourse to have the site taken down. If you don’t, then your best option is to register the name before someone else does and redirect it to your main website.
Most web savvy people will understand that an .xxx domain name being used by an adult webmaster is not associated with you. However, not everyone who uses the internet is web savvy. Brand confusion can easily develop especially if the .xxx websites show up in the search results for your brand name. This can result in a public relations nightmare that can damage your brand and cost you thousands of dollars to repair. It is better to spend the money upfront registering the .xxx extension and avoid the headache down the road.
Typically, when new extension hit the market they are sold on a first come first served basis. Therefore, you should not wait until after the extension goes live before registering. Lock your domain name in the pre-registration phase. If someone has already registered your domain name with the .xxx extension, then you will have to wait until the .xxx domain name goes live before you can take legal action.
About the Author
Ong Pang Seng is a professional E-Business consultant at Exxelnet Solutions Pte Ltd, leading SEO Company in Singapore. Expert E-Business services include Web Hosting, Domain Name Registration, Web Development, Internet Marketing, Search Marketing and Email Marketing.